This past Monday and Tuesday, I attended the second annual  Seattle Interactive Conference, a mix of presentations, panel discussions, and performance art that centered around the theme of “Game-Changers” in the digital world. And on the third day I rested. My head, and apparently also David Shing’s hair, practically exploded from the firehose of information, insight and interaction at this conference.  Interactive was the game, and #SIC2012 was definitely the place to be this week.

Presenters and panelists were a diverse mix: entrepreneurs, new media agency professionals, digital visionaries, musicians, venture capitalists, and big corporate marketing executives in the trenches executing on real life campaigns. Themes like mobile, storytelling, relationships, memes, disruptive technologies, the cloud, reinvention and, above all, clever humor, kept popping up like the undead.

“Attention is the new currency – entertain, inform, be useful  –  or be forgotten,” says David Shing (@shingy, AOL’s “Digital Prophet”, a reporter for Huffington Post, and also a musician, by the way). “Humor and creative presentation win every time,” echoed  Ben Huh (@benhuh) of Cheezburger fame.