Professional social media marketers know that Twitter is a great way to reach out to fans and influencers, to interact and build a network of professional acquaintances, to gain exposure and, ultimately, to help sell products to a customer or fan base. The logic is, of course, that the more followers you have on Twitter, the larger your marketing reach. There is a lot of debate about whether it’s better to have more followers (“quantity”), or a small group of egaged followers (“quality”). This depends to some extent on one’s business goals, but as one blogging social media expert points out:
As much as you’d like to say that quantity doesn’t matter, well it does. – Jeff Bullas
Follow Others To Increase Your Twitter Following
If you have a Twitter account, you may already know that the best way to grow your followers is to actively follow others, and some percentage will follow you back. The more things you have in common with a user, the more likely they are to follow you back, so it’s a good idea to follow others based on a keyword search of their profiles or tweets. The problem is that this is a time-consuming process when done manually – one can spend hours a day doing it.
Twitter used to have a feature called automated following, but they recently disabled it. They have done this largely because of the proliferation of fake Twitter accounts which have been used by unscrupulous marketers to inflate Twitter accounts. Along with this change by Twitter, automated Twitter follow tool TweetAdder has settled their lawsuit with Twitter and changed their product, requiring all users to upgrade. Because of the changes Twitter has made to try and address its fake follower problems, TweetAdder and other tools based on Twitter’s automated follow feature are no longer as effective as they used to be.
The truth is that building a large Twitter following has never been “organic.” As far as I can tell from the last 18 months of research and observation, unless you become a YouTube sensation overnight, growing a significant Twitter following quickly requires one of the following four practices:
Seth and I met in early 2012, when I was just beginning my journey as a music marketer. I was present at the first In Real Life (vs. social media) meeting between Seth and Brian Thompson at a Hard Rock Seattle music marketing panel discussion. Two peas in a pod, eh?
