6 Reasons Seattle Living Room Shows Rock

ShelbyEarlySeattleLivingRoomShows
Shelby Earl

I recently attended an “intimate” Saturday night show with 100 other people in a secret location at a dance studio on the north side of Seattle. From the outside, it looked sketchy upon arrival. The entrance was in an alley behind a restaurant. There was no sign to indicate you were in the right place. But here’s the thing: the performances were real and the audience appreciative. They listened with respect. Mostly quietly. Often raptly. They chatted with each other and with the musicians during breaks. And then they applauded vigorously. Repeatedly.

There was no proper stage, just about 50 folding chairs in front of a makeshift stage area in a corner, the rest was standing room only. If you hadn’t arrived an hour early and put your coat on a chair to claim it, you were out of luck to get a seat. White curtains were strung up over the wall mirrors behind the artists, and Christmas lights combined with two intense soft box lights to illuminate the performers. This experience was not for the nervous artist who prefers to be at a remove from the audience. The lineup consisted of a solo musician (Jason Dodson of The Maldives), a duo (Shelby Earl), and a small group (Ghosts I’ve Met – this was actually their CD release party as well), performing amplified acoustic music with hand drums at the loudest. OK, well maybe a small kit. This was, indeed, an intimate experience, despite the fact that the space held more people than I’ve seen in many local commercial music clubs or bars. Half of the 100 people packed in this relatively small space stood through the entire three hour show holding their plastic wine cups, beer bottles and paper plates of veggies and nacho dip.

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YouNow 101: Using Online Performance To Add Fans

SonyaJevetteWithGuitarThis is the second post in a series exploring the various options for musicians to stream live performances online, including StageIt, Ustream, LiveStream, Google+ Hangouts On Air, Skype, YouNow, Broadcast for Friends for Facebook, and Second Life Music. I covered StageIt in a prior blog post, StageIt 101: Creating An Intimate Experience, where I featured Vancouver vocalist and songwriter, Jody Quine. My goal is to not only give you the basic service overview, but also let you hear from an indie musician who actually uses the service regularly. For this post, I interview Texas singer-songwriter Sonya Jevette.

YouNow is a website that acts a bit like a collection of open mic lounges where performers queue up to perform online. There are no pre-set show times like with StageIt, YouNow is more like a public stage, where viewers watch and interact with a stream (no pun intended) of performers as they broadcast fairly short (generally 10 minutes or less) sets from their living rooms or bedrooms. Some performers perform repeatedly over the day, or queue up to re-broadcast their prior recorded shows.

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8 Things Indie Musicians Can Learn From Taylor Swift’s Red Release

**If you like this post, you may also enjoy my follow-up post 5 Things Indie Musicians Can Learn From Taylor Swift’s 1989 Release**

Album sales may be plummeting in the music industry overall, but Taylor Swift’s latest album hit the number one position on iTunes’ Top Album charts within 36 minutes of its release last month and remained there for the past three weeks. First week sales were 1.21 million copies, according to Nielsen Soundscan – the biggest first-week figure for a new album in more than a decade. None of this was an accident – it was the result of a carefully orchestrated and deeply creative yet disciplined launch. What lessons can indie musicians take away from the way the upstart Big Machine Label Group marketed Taylor Swift’s “Red”? Sure, Swift’s label probably spent millions of dollars of marketing budget and had relationships with huge retail chains, but there are some lessons for smaller music marketing budgets.

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Identifying Your Super Fan

“Indie band marketing is similar to marketing a small, consumer-focused businesses: a marketing budget that is probably zero to little, and the objectives are finding new customers, keeping existing customers happy and identifying brand.” […more]

I’m so excited to have published my first guest blog post on the digital music distribution site, Ditto Music. These guys are a great source of information for indie musicians, and they also might be a one-stop solution for you if you are looking to license and distribute your music online.

In my guest post, you’ll learn about some simple online tools to help you profile your Super Fan – you know, the fan who loves your music so much they help you market it to others without you even asking. Word-of-mouth is still the way most things go viral on the internet, but it’s also just good marketing to know to whom your music really appeals.

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TAXI Road Rally 2012 Flashback

For those of you not familiar with TAXI, it’s a 17-year-old company that helps unsigned songwriters and composers submit their music for a variety of opportunities in film, TV, movies, and with labels. This is very helpful for aspiring artists like me who do not have deals with publishing houses or music supervisors. It’s also a great way for music supervisors to license new music cheaply from unknown artists. I’m just too old to be a rock star, frankly, but I’d love to create a revenue stream from my music via TAXI.

Membership in TAXI costs $300 a year (discounted if you bring others to the service), and there are small per-song submission fees as well. The Road Rally is TAXI’s annual member conference. Michael Laskow, who runs TAXI, said that they have about 10,000 members, and that 2700 of them registered for the conference this year. I have heard others say that the Road Rally conference is one of the best things about being a TAXI member, and I tend to agree. Although free to attend (members can bring one free guest, also), it’s certainly not free when you count travel expenses and your time. There are so many music conferences these days, it’s important to budget for them and to ask yourself if they are really worth attending. We spent a about $1100 per person in real money, as well as the time away from our clients and our own music creation. I always come home with some new information and insights from the TAXI Road Rally, though. Sitting in LAX thinking about the last three days I spent at the Rally, I thought I’d share why I feel it was well worth both my time and money.

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12 Amanda Palmer Lessons (Not About Kickstarter)

Naked Picture of Amanda Palmer She TweetedI’m not a huge fan of Amanda Palmer’s music, in fact, I admit I haven’t listened to her newest album. This is particularly embarrassing because I was a supporter of her Kickstarter campaign.  But what drew me to donate, and what continues to intrigue me about Palmer, is less her music, and more the gestalt of her success. As an indie artist myself, I got to thinking lately about what differentiates Palmer in a sea of indie musicians. Why has she risen above the noise in such a big way?

By writing this list, I am not suggesting that every artist should emulate Palmer, and I certainly don’t plan to myself. Instead, like David Byrne, I believe we should be inspired by her to think creatively about how to gain exposure for and market ourselves, not just our music. This is what fans really want: they want to be intimate with artists, to connect, to feel moved emotionally through experiencing their art, to feel they know them. All human beings are attracted to (and frankly a little afraid of) people who are unusual, creative and dynamic. As musicians, we may choose, like Palmer, to use that attraction to create exposure for ourselves and our music in an increasingly cluttered musical landscape, with an audience that has a shorter and shorter attention span.

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