“Indie band marketing is similar to marketing a small, consumer-focused businesses: a marketing budget that is probably zero to little, and the objectives are finding new customers, keeping existing customers happy and identifying brand.” […more]

I’m so excited to have published my first guest blog post on the digital music distribution site, Ditto Music. These guys are a great source of information for indie musicians, and they also might be a one-stop solution for you if you are looking to license and distribute your music online.

In my guest post, you’ll learn about some simple online tools to help you profile your Super Fan – you know, the fan who loves your music so much they help you market it to others without you even asking. Word-of-mouth is still the way most things go viral on the internet, but it’s also just good marketing to know to whom your music really appeals.